Hierarchy of Objectives

Must:

• Must have a small / compact design
• Must be  a professional grade camera and have the features one would expect in such camera
• Must have good usability (easy to understand / quick learning curve / efficient)

Should:

• Should be aesthetically pleasing
• Should have a minimalistic design
• Should be fast and easy to setup
• Should be used everyday
• Should have very few buttons
• Should be nice to hold / touch
• Should have all basic functions a camera needs 
• Should have a good user interface that is simply and easy to use
• Should get tech savvy people excited

Could:

• Could be used by everyone
• Could be a daily carrying device
• Could be used on drones
• Could be the camera used on the first mission to Mars