Camera Renderings

Foam Model

Foam Model

Sketches / Final Design

These are more ideation sketches that brought us to our final design. It began with working out different forms seeing which would be comfortable while holding and others that were just fun and looked different compared to other cameras on the market today. 

Our final design is a pretty basic shape, we decided to focus more on the functionality of the form rather than making the form complex. It is housed in a silicone rubber to provide grip while holding and durability if it was to fall. The front is an aluminum casing to give it some strength. It will have two buttons that will be concave in, making it feel as if the buttons are molded to your fingers. The larger button is the trackpad and it will feature touch navigation technology similar to the new Apple TV Remote providing a fluid and precise experience while navigated through the camera with just a swipe of the thumb and a tap to select. The bottom button will be a multifunctional button that will depend on what display is on the camera; it could be a playback button while taking a photo,a back button while in the menu, or a trash button while in viewing a photo to delete it. 

Journalistic Questions

	Who?	Doing What?	With Who?	Where?	When?	Who Saw?	Said What?
Story-board 1	A business man	Walking to work	Other commuters	In the city	In the morning, 7:30am	A pretty flower pot	I would like to take a picture
Story-board 2	A professional photographer	Taking a product photo	Colleagues	In a studio	On a work day	A chair	This is taking a long time
Story-board 3	A hiker	Taking a video	Family	In the woods	In the afternoon	A bird	I want to take a video
Story-board 4	A woman	Relaxing	Friends	At home	At night	A bright light in the sky	What is that?
Story-board 5	A Sports Fan	Watching a game	Other fans	At a stadium	Middle of the day	A great pass	Great shot
Story-board 6	A family	Wanting to take a family picture	Everyone	Outside	During the day	A great moment to take a picture	Perfect

Storyboards

1-Walking to work and seeing something you would like to take
a picture of. Using a compact camera that can easily fit in a
pocket allows you to take a picture and continue on your way.

2-Taking a product photo, first with a large professional camera
 that takes a long time. Then with a smaller but same quality
of camera taking much less time. 

3-Out on a hike and seeing something you would like to take
a video of only to find that your camera takes poor quality
video. Then using a smaller, lightweight camera with
image stabilization settings, resulting in a better video.

4-Enjoying the evening when something streaks across the sky,
unable to tell what it is using a high quality zoom on a
camera to take a picture and identify the unknown.

5-While attending a sporting event and seeing a great throw but
being unable to capture the fast shot. Using the burst picture
feature of the smaller camera allows for the perfect shot.

6-Taking a family photo without someone to take the photo.
Using the self timer feature of the camera to take a photo
of the entire family. 

Empathy Maps

Storyboard 1

Storyboard 2

Storyboard 3

Storyboard 4

Storyboard 5

Storyboard 6

Hierarchy of Objectives

Must:

• Must have a small / compact design
• Must be  a professional grade camera and have the features one would expect in such camera
• Must have good usability (easy to understand / quick learning curve / efficient)

Should:

• Should be aesthetically pleasing
• Should have a minimalistic design
• Should be fast and easy to setup
• Should be used everyday
• Should have very few buttons
• Should be nice to hold / touch
• Should have all basic functions a camera needs 
• Should have a good user interface that is simply and easy to use
• Should get tech savvy people excited

Could:

• Could be used by everyone
• Could be a daily carrying device
• Could be used on drones
• Could be the camera used on the first mission to Mars

Project Statement

Our goal is to create a simple, minimalistic camera that includes all the functions one would want in a professional camera. This camera will have a compact design that is versatile and easy to take on the go.

Paper based Prototype 01

Task 01: 

Take a photo with a self timer of 5 seconds

Task 02:

Delete a photo

Task 03: 

Take a photo with ISO of 80

Sketches